How to Spy on Your B2B Competitor's Ads in 2 Minutes (For Free)

Ever wonder how other industrial B2B companies are getting leads online? The truth is, some of your competitors are quietly running paid ads on Google and Facebook right now, and you can see exactly what they’re doing without spending a dime.

Here’s how:

Start with Google. Go to the Google Ads Transparency Center. Type in the name of any competitor, and you’ll instantly see if they’re running search or display ads, what those ads look like, and when they were launched.

You can see the exact copy they’re using to win clicks, whether it's “Free Estimates in 24 Hours” or “Licensed Contractors Near You.” This gives you a window into their positioning and value proposition.

Next, check out the Meta Ad Library. It works the same way. Type in a business name, and you can browse every ad they’re currently running on Facebook and Instagram. You’ll get a feel for their messaging, imagery, and even how many variations they’re testing.

Why does this matter? Because it shows you what they believe will drive leads, and more importantly, it helps you find gaps you can fill. Maybe they’re running ads but sending people to a generic homepage. Maybe their offers are weak. Maybe their targeting is all over the place.

Want to see how your competitors are getting leads? Contact us today and we’ll set up your free audit.